Found 5 article(s) tagged with Social Business:


motcast #9

Think BIG and act LEAN - a new Marketing Approach

Nichole Kelly
Special Guest Nichole Kelly
Marketers tend to think BIG IDEAS which means setting up big Projects with long pre-planning Processes and big Investments. But in many Cases these Approaches don't hit the moving Targets of Markets, Technologies and Customers. So it's Time to re-think Marketing Strategies. Think LEAN! By getting a first Prototypes out quicker, cheaper and ready to ask for feedback Marketing gains Speed and Efficiency. Our SPECIAL GUEST Nichole Kelly, CEO of Social Media Explorer | SME Digital, tells us about how to apply this LEAN Methodology into Marketing.
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motcast #7

Finding your Visual Voice - A Secret of Social Success

Neal Schaffer
Special Guest Neal Schaffer
Why do some Companies succeed at Social while others don't? This Week's SPECIAL GUEST Neal Schaffer is Social Media Author, Speaker, Consultant and Founder of Maximize Social Business. He carved out 9 essential Secrets among which 'Finding your Visual Voice' is one of the most critical. Within the Context of a Visual Branding Strategy he provides Insights of some impressive Case Studies encouraging you to define the unique (visual) Story to tell for Brand.
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motcast #5

Instagram, Pinterest & Co - The power of photos

Sue B. Zimmerman
Special Guest Sue B. Zimmerman
The Future Web is absolutely visual! More and more social Content is published and shared on one of the visual PowerTools: Instragram and Pinterest. In this Episode we discuss the best Options to use these Tools for your Branding or Performance Strategy. SPECIAL GUEST: Sue B. Zimmerman - the Instragram Expert. The Interview by Host Ingo Stoll was recorded live at the Social Media Marketing World 2014 #SMMW14 - Awesome #InstFun :).
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motcast #4

How the NOW Revolution challenges your Business Culture

Jay Baer
Special Guest Jay Baer
'The NOW Revolution' - according to New York Best Selling Author and Digital Marketing Advisor Jay Baer one of the greatest Challenges for the existing Business Culture and the common Marketing of our Days. "Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity." Social Media and Real-Time Communication require new Playbooks for Marketing, because the old Story of interruptive Marketing fades away. We had the Chance to talk to Jay Baer in San Diego at the Social Media Marketing World 2014 about leaving the Comfort Zone, Innovation Culture and the Importance of Employee Advocates for your Brand.
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